# ASC 340-20-25: Other Assets and Deferred Costs — Capitalized Advertising Costs — 25 Recognition

Source: FASB Accounting Standards Codification, Basic View

[Read online](https://asc.understandingaccounting.org/asc/340/20/#25-recognition)

Study and research edition. Verify current requirements with the official source. Summaries, enrichment, and tags are machine-generated study aids. Paragraph html preserves source markup; snippet is abbreviated. Pending content is not necessarily effective.

Tables and mathematical or amendment markup are retained as HTML where Markdown would lose structure.

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:19f5dd36b053736a322892f0a56e8768348b2e2717b6ac292844bbd6be3db60b

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


## ASC 340-20-25: 25 Recognition

[Read section](https://asc.understandingaccounting.org/asc/340/20/#25-recognition)

SEC content: no

##### [340-20-25-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-1)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:fd764b57744e0ad1e2c062121700100757fda5ba424782d4141721dc11cb16eb

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-2](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-2)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:a64fd889099bce77723499d6933da3ed02743cf4e323871fa61c4007cdd73ad0

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-3](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-3)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:c1ae53c3ceb3bbad87fa6021f47c9b36f4c8d68472fa39cc9dcad57f6cb64887

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-4](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-4)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:96adba3bf2660bc7a2759a2ebaeb6e26bcad522b1aee32c90c2e53d18bec8cfa

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-5](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-5)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:6e6fd2f0920b62670b564788719f5788cd5efd3e850619d2ddd1182f81999141

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-6](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-6)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:14123c254d96e750f666b48c03f472fe23fcae6cbc9017f9ce0dd438b4ba3185

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-7](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-7)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:5b3ad33f4acee812dc93d986ac2ed5f2c2502afeb9b14a43cdc1a281dace4bc9

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-8](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-8)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:1db5d128ff9bc4e001f3b17a528a1d68e8b8315d8fc3c6aeedcd62ddf4375de9

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-9](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-9)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:45ec2d1f557cfe8d872c85c8bde8218c21aef87bb1537a5e2717519c00dac029

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-10](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-10)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:fc74952b9bf88545bfd85de737f7b3198b3cfebfe1430356b6cdaf56bfb94943

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-11](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-11)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:1851c5b887e9ab13d129779efc67fe97ed24e2bf5fbd70c78a31bc1e1cca8799

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-12](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-12)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:09f98ed937d8302b75c4aba1c0922b2160c96212436259e89d8edde9152985b6

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-13](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-13)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:3b3eca7c57cafcb1abd7bc9d1423f1a9ab3bac728a3cddac3cc83820fe46ae61

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-14](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-14)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:88d4205621779af8baae322217bca672cb338ebda6d030d480405e7ae397a34e

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-15](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-15)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:aecd6fb53e2b5ac6e40e0de657c29a6e9d3865effe44d3734fa8556ef07c7510

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-16](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-16)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:fb03a8c70933c6c5eb33b0671277f5344c42b17ed0849be859a2c4da36fb3e27

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-17](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-17)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:872ace039451de196d7b79b840abdff1578bfd297047e3e095aadeaf8fa6ec64

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-18](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-18)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:17.509Z to 2026-09-09T23:55:17.509Z

Record version: sha256:63e414d0bc4f334f934f005ba420a0fa49ae38ed4876794e30369b0f46096593

Snapshot version: sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f

Effective as of: not established by retrieval timestamps.


[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).
