# ASC 340-20: Other Assets and Deferred Costs — Capitalized Advertising Costs

Source: FASB Accounting Standards Codification, Basic View

[Read online](https://asc.understandingaccounting.org/asc/340/20/)

Study and research edition. Verify current requirements with the official source. Summaries, enrichment, and tags are machine-generated study aids. Paragraph html preserves source markup; snippet is abbreviated. Pending content is not necessarily effective.

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## ASC 340-20: Other Assets and Deferred Costs — Capitalized Advertising Costs

### Machine-generated study aids

```json
{
  "summary": "ASC 340-20 formerly governed capitalized advertising costs (including direct-response advertising) — when such costs could be recorded as assets, how they were measured, amortized, tested for realizability, presented, and disclosed. Every paragraph in the subtopic (Sections 05, 15, 25, 30, 35, 45, 50, 55, and 60) has been superseded by Accounting Standards Update No. 2014-09 (Revenue from Contracts with Customers). The subtopic therefore contains no operative guidance; advertising costs are now expensed as incurred (or the first time the advertising takes place) under ASC 720-35, and contract-related costs are addressed by ASC 340-40.",
  "key_points": [
    "All content of ASC 340-20 was superseded by ASU 2014-09; paragraphs 340-20-05-1 through 340-20-60-1 are marked 'superseded,' and 340-20-05-3 and 05-4 are '[Not used].'",
    "Because no recognition (Section 25), measurement (Sections 30 and 35), presentation (Section 45), or disclosure (Section 50) guidance remains, an entity cannot look to 340-20 for authoritative support for capitalizing advertising costs.",
    "The former exception permitting capitalization of direct-response advertising costs no longer exists in GAAP after adoption of ASU 2014-09.",
    "Advertising costs are now accounted for under ASC 720-35, which requires expensing either as incurred or the first time the advertising takes place.",
    "Incremental costs of obtaining a contract and costs to fulfill a contract that were once analogized to advertising capitalization are now evaluated under ASC 340-40.",
    "Entities that had not yet adopted ASU 2014-09 applied the pre-amendment 340-20 guidance; transition is governed by ASC 606-10-65-1."
  ],
  "categories": [
    "Transition and effective dates",
    "Recognition",
    "Subsequent measurement"
  ],
  "audience_level": "intermediate",
  "student_note": "The whole subtopic is a shell — its only exam value is knowing that direct-response advertising capitalization was eliminated by ASU 2014-09. The common mistake is citing 340-20 as live authority for capitalizing advertising; go to ASC 720-35 (expense) or ASC 340-40 (contract costs) instead.",
  "related_topics": [
    "340-40",
    "720-35",
    "606-10",
    "350-40",
    "944-30"
  ],
  "key_concepts": [
    "capitalized advertising costs",
    "direct-response advertising",
    "superseded guidance",
    "expense as incurred",
    "costs to obtain a contract",
    "transition to asc 606"
  ]
}
```

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## ASC 340-20-00: 00 Status

[Read section](https://asc.understandingaccounting.org/asc/340/20/#00-status)

SEC content: no

##### [340-20-00-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-00-1)

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The following table identifies the changes made to this Subtopic.

<table class="asc-table" id="SL51793550-161711"><tbody><tr><td class="entry"><strong class="ph b">Paragraph</strong></td><td class="entry"><strong class="ph b">Action</strong></td><td class="entry"><strong class="ph b">Accounting Standards Update</strong></td><td class="entry"><strong class="ph b">Date</strong></td></tr><tr><td class="entry"></td><td class="entry"></td><td class="entry"></td><td class="entry"></td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-05-1" class="xref">340-20-05-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-05-2" class="xref">340-20-05-2</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><div class="xref-range displayInline"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-15-1" class="xref">340-20-15-1 through 15-4</a></div></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><div class="xref-range displayInline"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-25-1" class="xref">340-20-25-1 through 25-18</a></div></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-30-1" class="xref">340-20-30-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-30-2" class="xref">340-20-30-2</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><div class="xref-range displayInline"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-35-1" class="xref">340-20-35-1 through 35-7</a></div></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-45-1" class="xref">340-20-45-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-50-1" class="xref">340-20-50-1</a></td><td class="entry">Amended</td><td class="entry"><a href="https://asc.understandingaccounting.org/asc-pdf/GUID-8C0B93FE-237A-4BFA-8880-FE749B3CAFCB.pdf" class="pdf-link" target="_blank" rel="noopener">Maintenance Update 2016-11 (PDF)</a></td><td class="entry">06/27/2016</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-50-1" class="xref">340-20-50-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-55-1" class="xref">340-20-55-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr><tr><td class="entry"><a href="https://asc.understandingaccounting.org/asc/340/20/#340-20-60-1" class="xref">340-20-60-1</a></td><td class="entry">Superseded</td><td class="entry"><a href="https://asc.understandingaccounting.org/updates/asu-2014-09/" class="xref">Accounting Standards Update No. 2014-09</a></td><td class="entry">05/28/2014</td></tr></tbody></table>

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## ASC 340-20-05: 05 Overview and Background

[Read section](https://asc.understandingaccounting.org/asc/340/20/#05-overview-and-background)

SEC content: no

##### [340-20-05-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-05-1)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-05-2](https://asc.understandingaccounting.org/asc/340/20/#340-20-05-2)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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\[Not used\]

##### [340-20-05-4](https://asc.understandingaccounting.org/asc/340/20/#340-20-05-4)

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## ASC 340-20-15: 15 Scope and Scope Exceptions

[Read section](https://asc.understandingaccounting.org/asc/340/20/#15-scope-and-scope-exceptions)

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##### [340-20-15-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-15-1)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-15-4](https://asc.understandingaccounting.org/asc/340/20/#340-20-15-4)

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## ASC 340-20-25: 25 Recognition

[Read section](https://asc.understandingaccounting.org/asc/340/20/#25-recognition)

SEC content: no

##### [340-20-25-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-1)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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##### [340-20-25-7](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-7)

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##### [340-20-25-8](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-8)

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##### [340-20-25-9](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-9)

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##### [340-20-25-10](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-10)

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##### [340-20-25-12](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-12)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-13](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-13)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-14](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-14)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-15](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-15)

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-16](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-16)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-17](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-17)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-25-18](https://asc.understandingaccounting.org/asc/340/20/#340-20-25-18)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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## ASC 340-20-30: 30 Initial Measurement

[Read section](https://asc.understandingaccounting.org/asc/340/20/#30-initial-measurement)

SEC content: no

##### [340-20-30-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-30-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-30-2](https://asc.understandingaccounting.org/asc/340/20/#340-20-30-2)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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## ASC 340-20-35: 35 Subsequent Measurement

[Read section](https://asc.understandingaccounting.org/asc/340/20/#35-subsequent-measurement)

SEC content: no

##### [340-20-35-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-2](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-2)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-3](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-3)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-4](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-4)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-5](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-5)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-6](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-6)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

##### [340-20-35-7](https://asc.understandingaccounting.org/asc/340/20/#340-20-35-7)

Pending content: no

Source downloaded (UTC): 2026-09-09T23:55:22.344Z to 2026-09-09T23:55:22.344Z

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

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Effective as of: not established by retrieval timestamps.


## ASC 340-20-45: 45 Other Presentation Matters

[Read section](https://asc.understandingaccounting.org/asc/340/20/#45-other-presentation-matters)

SEC content: no

##### [340-20-45-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-45-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

Source downloaded (UTC): 2026-09-09T23:55:29.160Z to 2026-09-09T23:55:29.160Z

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## ASC 340-20-50: 50 Disclosure

[Read section](https://asc.understandingaccounting.org/asc/340/20/#50-disclosure)

SEC content: no

##### [340-20-50-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-50-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

Source downloaded (UTC): 2026-09-09T23:55:31.506Z to 2026-09-09T23:55:31.506Z

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## ASC 340-20-55: 55 Implementation Guidance and Illustrations

[Read section](https://asc.understandingaccounting.org/asc/340/20/#55-implementation-guidance-and-illustrations)

SEC content: no

##### [340-20-55-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-55-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).

Source downloaded (UTC): 2026-09-09T23:55:35.169Z to 2026-09-09T23:55:35.169Z

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## ASC 340-20-60: 60 Relationships

[Read section](https://asc.understandingaccounting.org/asc/340/20/#60-relationships)

SEC content: no

##### [340-20-60-1](https://asc.understandingaccounting.org/asc/340/20/#340-20-60-1)

Pending content: no

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[Paragraph superseded by Accounting Standards Update No. 2014-09](https://asc.understandingaccounting.org/updates/asu-2014-09/).
