{"schema_version":2,"canonical_url":"https://asc.understandingaccounting.org/asc/720/944/#55-implementation-guidance-and-illustrations","source":"FASB Accounting Standards Codification, Basic View","usage":"Study and research edition. Verify current requirements with the official source. Summaries, enrichment, and tags are machine-generated study aids. Paragraph html preserves source markup; snippet is abbreviated. Pending content is not necessarily effective.","topic":"720","topic_title":"Other Expenses","subtopic":"720-944","subtopic_title":"Financial Services—Insurance","section":{"number":"55","label":"55 Implementation Guidance and Illustrations","anchor":"55-implementation-guidance-and-illustrations","is_sec":false,"groups":[{"block":null,"heading":"Implementation Guidance","paragraphs":[{"citation":"720-944-55-1","para":"55-1","html":"<div class=\"asc-body\"><div class=\"norm-text\"><span class=\"sfragment\" id=\"sfr_0898AD32-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">This implementation guidance addresses paragraph <a href=\"/asc/720/944/#720-944-25-2\" class=\"xref\">944-720-25-2(a)</a>, which requires that an insurance entity charge to expense as incurred any acquisition-related cost that cannot be capitalized in accordance with paragraphs <a href=\"/asc/944/30/#944-30-25-1A\" class=\"xref\">944-30-25-1A through 25-1AA</a>. Such costs include costs of all of the following:</span></span><ol class=\"ol-norm\"><li class=\"li-norm\"><span class=\"linum\">a</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898AE38-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Soliciting potential customers (except direct-response advertising capitalized in accordance with paragraph <a href=\"/asc/944/30/#944-30-25-1AA\" class=\"xref\">944-30-25-1AA</a>)</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">b</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898AF24-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Market research</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">c</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B027-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Training</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">d</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B140-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Administration</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">e</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B238-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Unsuccessful acquisition or renewal efforts (except direct-response advertising capitalized in accordance with paragraph <a href=\"/asc/944/30/#944-30-25-1AA\" class=\"xref\">944-30-25-1AA</a>)</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">f</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B333-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Product development.</span></span></div></li></ol></div></div>","snippet":"This implementation guidance addresses paragraph 944-720-25-2(a), which requires that an insurance entity charge to expense as incurred any acquisition-related cost that cannot be capitalized in accordance with paragraph…","pending":false,"provenance":{"source_url":"https://asc.fasb.org/","snapshot_version":"sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f","record_version":"sha256:7de44a8fe7a14340c6387d05f5eb495d1880bcca41cd6fd04d049361406dc9ca","downloaded_from":"2026-09-10T01:11:34.185Z","last_downloaded_at":"2026-09-10T01:11:34.185Z","date_scope":"source_page","effective_as_of":null,"effective_as_of_status":"Not established by retrieval timestamps","source_key":"1943274/2147478516","source_sha256":"4aadb7d7b55b374569ec633ba24a3df0931e6f209a8c595fa9084236ee640c51"}},{"citation":"720-944-55-2","para":"55-2","html":"<div class=\"asc-body\"><div class=\"norm-text\"><span class=\"sfragment\" id=\"sfr_0898B445-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">This implementation guidance addresses paragraph <a href=\"/asc/720/944/#720-944-25-2\" class=\"xref\">944-720-25-2(b)</a>, which requires that an insurance entity charge to expense as incurred any indirect cost. Such costs include all of the following:</span></span><ol class=\"ol-norm\"><li class=\"li-norm\"><span class=\"linum\">a</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B55D-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Administrative costs</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">b</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B656-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Rent</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">c</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B756-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Depreciation</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">d</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B846-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Occupancy costs</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">e</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898B93B-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Equipment costs (including data processing equipment dedicated to acquiring insurance contracts)</span></span></div></li><li class=\"li-norm\"><span class=\"linum\">f</span><div class=\"p\"><span class=\"sfragment\" id=\"sfr_0898BA16-6E94-1014-A13F-6E4B94C84136\"><span class=\"sfragment-source\">Other general overhead.</span></span></div></li></ol></div></div>","snippet":"This implementation guidance addresses paragraph 944-720-25-2(b), which requires that an insurance entity charge to expense as incurred any indirect cost. Such costs include all of the following:\n(a) Administrative costs…","pending":false,"provenance":{"source_url":"https://asc.fasb.org/","snapshot_version":"sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f","record_version":"sha256:83ca83e558d456498cecde9dbbd1c7643db958f0569f695a388ce830d99e2710","downloaded_from":"2026-09-10T01:11:34.185Z","last_downloaded_at":"2026-09-10T01:11:34.185Z","date_scope":"source_page","effective_as_of":null,"effective_as_of_status":"Not established by retrieval timestamps","source_key":"1943274/2147478516","source_sha256":"4aadb7d7b55b374569ec633ba24a3df0931e6f209a8c595fa9084236ee640c51"}}],"provenance":{"source_url":"https://asc.fasb.org/","snapshot_version":"sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f","record_version":"sha256:d3782c4c9bf206ff4668fc4f12585cc60e7c34e0769fad98cdc356c777ef2e33","downloaded_from":"2026-09-10T01:11:34.185Z","last_downloaded_at":"2026-09-10T01:11:34.185Z","date_scope":"source_page","effective_as_of":null,"effective_as_of_status":"Not established by retrieval timestamps","source_key":"1943274/2147478516","source_sha256":"4aadb7d7b55b374569ec633ba24a3df0931e6f209a8c595fa9084236ee640c51"}}],"provenance":{"source_url":"https://asc.fasb.org/","snapshot_version":"sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f","record_version":"sha256:d5fab1e7324d30c4d23a5e396ffb8f33560c460005b1001ed1cf0ea2cd5e334e","downloaded_from":"2026-09-10T01:11:34.185Z","last_downloaded_at":"2026-09-10T01:11:34.185Z","date_scope":"source_page","effective_as_of":null,"effective_as_of_status":"Not established by retrieval timestamps","source_key":"1943274/2147478516","source_sha256":"4aadb7d7b55b374569ec633ba24a3df0931e6f209a8c595fa9084236ee640c51"}},"provenance":{"source_url":"https://asc.fasb.org/","snapshot_version":"sha256:15aea8165dff9f5ae47d9484f8470588b13b307f56e1d50801bf4d85ec190e3f","record_version":"sha256:d5fab1e7324d30c4d23a5e396ffb8f33560c460005b1001ed1cf0ea2cd5e334e","downloaded_from":"2026-09-10T01:11:34.185Z","last_downloaded_at":"2026-09-10T01:11:34.185Z","date_scope":"source_page","effective_as_of":null,"effective_as_of_status":"Not established by retrieval timestamps","source_key":"1943274/2147478516","source_sha256":"4aadb7d7b55b374569ec633ba24a3df0931e6f209a8c595fa9084236ee640c51"}}